App store optimization (ASO) has been defined as the process of
improving the visibility of a mobile app like iphone, ipad, android, black
berry or windows phone app in an app store such as i tune for ios, google play
for android, windows store for windows phone or black berry world for black
berry etc. It is somewhat similar to search engine optimization (SEO) is for
websites like wise app store is meant for mobile apps. It also involves an app
store’s search results and top charts rankings.
The
first use of app store optimization
was used to describe this new discipline appears to have been in a presented by
Johannes Borchardt on November 4, 2009. The main goal of it is to draw more
traffic to the content. That’s why app store search is the no. 1 source for
people to acquaint new applications apart from these its goals are to rank
higher compared to competitors, rank higher for specific keywords, rank higher
in google’s semantic search for applications, creating more graphics etc. It
involves applications of higher rank in google search.
Two distinct processes
keyword optimization and asset optimization are distinct process of app store optimization
etc. Many app
marketers attempt to show app store optimization in such a way that maximum
number of app store would approve of and accept. This is known as “white
hat”ASO and publicly covered by presentations, case studies and conferences.
No comments:
Post a Comment